Clean Water: Getting the message across

26 June 2014

The US state of Colorado encompasses a catchment area known as the Barr-Milton Watershed (BMW) – a catchment area that benefits from the attentions of the non-profit Barr Lake – Milton Reservoir Watershed Association. The catchment serves as a water source for both agriculture and urban use, i.e. need to accommodate often-conflicting uses in a state that is home to 50% of Colorado citizens.

Effectively conveying the need to protect water resources, i.e. to “keep them clean” to Joe Citizen is not an easy task – but the BMW Association have recently produced a series of poster ads which, in my humble opinion, are pretty clear. ¬†We can all learn from their “H2Only – Keep it Clean” message!


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